We put out Newfoundland SEO services to the test with this case study and helped Newfoundland Floral Design sort a mess left behind from a previous agency and actually got their site to new heights. We were very limited with our budget but didn’t let that stop us from bringing ranking results they had never even come close to seeing before.
Newfoundland Floral Design is a well established and leading florist in St. John’s, and they had a bit of a mess to clean up with their SEO in many ways.
How Our SEO Services Helped
As you may know already from visiting our website, all our clients start with an audit in which we show exactly what is wrong and what we would do if hired. We are aware that anyone can get this audit and then go do the work themselves, but without this full transparent method, we can showcase our way of thinking in order to build trust.
Where we started:
- Technical SEO audit of their current Shopify website by hand and with a tool called Screaming Frog SEO to find easy to tackle issues.
- Fixed all the on-page SEO issues like bad titles, meta descriptions and made sure images had the proper ALT tags because flowers are a visual seller and it helps a lot in this niche.
- Fixed their collections pages(product category) to rank for the right products locally.
- Create new collections pages in order to more easily rank for important search phrases they currently were not targeting.
- Correctly setup Google Merchant Center in order to appear higher and more often in Google Shopping.
- Completely overhauled, filled out and updated their Google Business Profile in order to rank better in the local map pack.
- Earned and acquired high quality and relevant links from other websites.
- Create a blog and built content aimed and answering questions from potential buyers and helping push them into the buying funnel.
Since their budget was tight, we managed to get this all done within a short time period so we could get maximum effect. What we saw over the first three months was a dramatic rise in search traffic..and that traffic converted.
Organic Google search traffic has since been their top sales channel by far.
Would you like to get started with our SEO services for your company here in Newfoundland and Labrador?
